Several leading investment firms are closely monitoring growth in the e-cigarette industry. Some leading analysts project that e-cigarette and vapor product consumption could surpass combustible cigarettes in the next 10 years. Wells Fargo projects that the compound annual growth rate (CAGR) could rise to 7.2% over the next decade.
Figure: E-vapor (electronic cigarettes and vapor products) and Combustible Cigarette demand in equivalent pack volume plotted over time. A combination of historical data and estimates were used to generate this figure. Courtesy of Wells Fargo Securities.