History

Electronic Cigarettes International Group (ECIG), formerly Victory Electronic Cigarettes Corporation, began in late 2010, initially as an online company before expanding distribution into retailers. The company continues to grow organically and through acquisitions.

Major Milestones

  • 2010
    • Victory Electronic cigarettes launched
  • 2012
    • Launched unique subscriber program for online consumers quickly building to 10,000 subscribers
    • Ranked number one in “real tobacco taste” amongst major electronic cigarette brands tested
  • 2013
    • Victory distribution launched first at retail
    • Victory begins international expansion with distribution partner in Colombia
    • Victory becomes a public corporation
    • Acquires UK based electronic cigarette company VAPESTICK
  • 2014
    • Acquires United States based Fin Branding Group to become the world’s largest independently owned e-cig company
    • Victory forms strategic partnership with Fields Texas Limited LLC to accelerate growth
    • VAPSTICK brand launches in Portugal and Russia
    • Victory merges with UK based Must Have Limited VIP e-cig brand
    • Launches new FIN Advanced Vaping System with proprietary V-Tank™
    • All brands continue to aggressively build distribution, becoming the e-cigarette vendor of choice among leading retailers worldwide
    • El Rey and Victoria brands are launched to meet needs of increasingly important smoking segments
    • Corporate name from Victory Electronic Cigarettes Corporation to Electronic Cigarettes International Group