Electronic Cigarettes International Group Expands Relationship with Tesco with the Launch of the New VAPESTICK® Advanced Vaping System across the United Kingdom


Electronic Cigarettes International Group, Ltd. (ECIG), today announced that VAPESTICK®, one of the United Kingdom’s leading e-cigarette brands and a wholly-owned subsidiary of ECIG, has begun the roll-out of its new ‘AVS’ (Advanced Vaping System) e-cigarette product to all Tesco Express and Tesco Pharmacies across the UK. There are approximately 1,700 Tesco Express outlets and 375 Tesco Pharmacies throughout the United Kingdom.

The Company believes the new Advanced Vaping System product meets an identified gap for consumers in the e-cigarette marketplace, sitting between rechargeable cig-a-likes and refillable tank-based vaporizer systems. It allows consumers a way to vape without the messiness and risks of e-liquid bottles and traditional filling systems.

The AVS also has a larger universally compatible battery that provides greater vapor production relative to traditional vaping products and an ‘all-day vape’. In addition, each AVS ‘v-tank’ comes pre-filled with VAPESTICK’s v-liquid, in a choice of flavors and strengths, allowing for the convenience of vaping and eliminating any perceived concerns about handling open e-liquids.

The Company is positioning the AVS product as a means to supply the performance benefits of the latest vaporizer devices in a turnkey fashion that obviates the need for open e-liquids. The large V-Tanks hold a substantial 2.4ml of e-liquid for increased vaping duration, and when consumers see it finished, they merely swap out the v-tank for a fresh one.

About Electronic Cigarettes International Group, Ltd. (ECIG)

Electronic Cigarettes International Group (ECIG) is dedicated to providing a compelling alternative to traditional cigarettes for the more than 1 billion current smokers around the world. ECIG is a fast growing independent electronic cigarette company, and owns the trademarks VAPESTICK®, FIN®, Victory®, VIP®, and others. The Company owns multiple subsidiary companies and has operations in North America and Western Europe. ECIG offers consumers a full product portfolio that incorporates product quality and the latest technology. The Company’s website is www.ecig.co.


Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: ECIG’s reliance on additional financing, ECIG’s profitability and financial health, risks associated with ECIG’s products, including that they may pose a health risk; governmental regulations may impact ECIG’s business; the market or consumers may not accept ECIG’s products; ECIG relies on a single class of products; existing or pending patents may affect ECIG’s business; and other factors disclosed in the Company’s filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.

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For investor inquiries please contact:
The Piacente Group, Inc.
Brandi E. Piacente
Tel: 212-481-2050 ext. 402
Email: brandi@thepiacentegroup.com