- National advertising campaign in support of the new Advanced Vaping System from FIN®
- ECIG’s most successful new product launch with distribution in more than 30,000 accounts in less than 4 months since initial launch
GRAND RAPIDS, Mich.–(BUSINESS WIRE)– Electronic Cigarettes International Group, Ltd. (ECIG), one of the largest electronic cigarette companies in the world and marketer of electronic cigarette and vapor products brands including VAPESTICK®, FIN®, Victory®, and VIP®, today announced that it has commenced a major new national advertising campaign behind the FIN® Advanced Vaping System in the United States. The campaign supports the expansion of the ECIG’s Advanced Vaping System “AVS”, one of the group’s most successful product launches in its history that has expanded to more than 30,000 accounts in both the United States and Europe.
The new multi-million dollar campaign supports the national distribution that the FIN® AVS has gained in less than 4 months since its initial launch, led by some of the largest pharmacy chains in the United States. The campaign which will run throughout the year, kicked off in late December with an initial wave running throughout the first quarter of 2015, and challenges smokers to try the great taste of FIN® as an alternative to smoking. National and regional radio comprises the bulk of the advertising effort, augmented by an extensive digital marketing and social media campaign, with extensive public relations in support of the overall effort. A large portion of the initial media investment is occurring in the first quarter of the year to build awareness and trial for the FIN® Advanced Vaping System in current retailers and another 15,000 planned outlets in national convenience store chains that begin distribution in the first quarter of 2015.
The Advanced Vaping System from FIN® is the first of its kind in vaping and is the only vaping system that comes with pre-filled V-tanks avoiding the hassle, mess and risk of filling standard vaping systems with open e-liquids. The system also comes with a larger universally compatible battery that provides greater vapor production relative to traditional vaping products and an ‘all-day vape.’ Not only is it an easier and more convenient alternative to other vaping systems, it provides both retailers and consumers the confidence and consistency eliminating any perceived concerns about handling open e-liquids.
About Electronic Cigarettes International Group, Ltd. (ECIG)
Electronic Cigarettes International Group (ECIG) is dedicated to providing a compelling alternative to traditional cigarettes for the more than 1 billion current smokers around the world. ECIG is a fast growing independent electronic cigarette company, and owns the trademarks VAPESTICK®, FIN®, Victory®, VIP®, and others. The Company owns multiple subsidiary companies and has operations in North America, Western Europe, and Asia Pacific. ECIG offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands. The Company’s website is www.ecig.co.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: ECIG’s reliance on additional financing, ECIG’s profitability and financial health, risks associated with ECIG’s products, including that they may pose a health risk; governmental regulations may impact ECIG’s business; the market or consumers may not accept ECIG’s products; ECIG relies on a single class of products; existing or pending patents may affect ECIG’s business; and other factors disclosed in the Company’s filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.
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