GRAND RAPIDS, MICHIGAN, December 15, 2014 – Electronic Cigarettes International Group, Ltd. (OTCBB: ECIG), today announced that VIP®, one of the United Kingdom’s leading e-cigarette brands and a wholly-owned subsidiary of ECIG, opened its first dedicated ‘Blending Boutique’ located in East London, the first of its kind in the UK. The boutique debuted in Westfield Stratford City shopping centre on and adds to the number of VIP® outlets in the UK and Europe to now over 120. Designed to allow shoppers to blend their own e-liquid flavor with an on-hand expert mixologist, the luxury VIP® vaping lounge enables current smokers and e-cigarette users to try the latest technology in ‘vaping,’ an alternative to smoking. The boutique opening coincides with VIP’s new television advertising campaign in the United Kingdom, the first ever to demonstrate vaping on television.


VIP is also be unveiling its newest product and ECIG Company innovation at the Blending Boutique, the Variable Voltage Photon. The variable voltage vaping system is a high-end personal vaporiser that enables smokers to adjust the voltage of the battery and level of their vape for maximum impact and satisfaction. Designed not to look like a cigarette, the Photon enables users to distance themselves from any aspect of ‘smoking’ and get even greater benefits of vaping without the negatives of tobacco.

About VIP

Headquartered in Manchester, England, VIP® is one of Europe’s leading brands of premium electronic cigarettes, founded in 2009. With its full portfolio across all relevant segments within electronic cigarettes and vaping products, VIP® has grown to become one of the most preferred and recognized brands in the United Kingdom, the number one brand in Ireland, and the preferred brand in taste amongst consumers in the UK. The Company currently sells its products online, through its own flagship retail outlets, in mobile kiosk units, and in major retailers in the UK, Ireland and key markets in Western Europe. The business is a member in good standing of ECITA (European Electronic Cigarette Industry Trade Association). The company’s website is http://www.vipelectroniccigarette.co.uk/. VIP® was acquired in April 2014 by ECIG. Electronic Cigarettes International Group, Ltd. (ECIG).

About Electronic Cigarettes International Group, Ltd. (ECIG)

Electronic Cigarettes International Group (ECIG) is dedicated to providing a compelling alternative to traditional cigarettes for the more than 1 billion current smokers around the world. ECIG is a fast growing independent electronic cigarette company, and owns the trademarks VAPESTICK®, FIN®, Victory®, VIP®, and others. The Company owns multiple subsidiary companies and has operations in key worldwide markets. ECIG offers consumers a full product portfolio that incorporates product quality and the latest technology.   The Company’s website is www.ecig.co.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: ECIG’s reliance on additional financing, ECIG’s profitability and financial health, risks associated with ECIG’s products, including that they may pose a health risk; governmental regulations may impact ECIG’s business; the market or consumers may not accept ECIG’s products; ECIG relies on a single class of products; existing or pending patents may affect ECIG’s business; and other factors disclosed in the Company’s filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.


For investor inquiries please contact:

Brandi E. Piacente

The Piacente Group, Inc.

Tel: 212-481-2050 ext. 402

Email: brandi@thepiacentegroup.com



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