GRAND RAPIDS, MICHIGAN, September 15, 2015 – Electronic Cigarettes International Group, Ltd. (The “Company”) (OTCBB: ECIG) today announced that its VIP brand continues ‎the rapid expansion of its award winning kiosk program with the opening of the 100th directly owned unit on September 9th. The brand which began the year with 53 owned and operated outlets won a Highly Commended award from the prestigious OPAL British Shopping Centre Council in April and has become a sought after ‎addition to the highest traffic and most prestigious malls throughout the UK. The award has also resulted in interest from landlords in the VIP program taking mall space throughout Europe.


“Recent analysis and inquiries from leading mall owners indicate that additional expansion opportunities within the UK still exist as well plans are being made for international expansion capitalizing on the current learning,” said VIP founder Miquel Corral.


In addition to the 100 owned and operated units the Company also has 47 franchised units in the UK, 25 units in Ireland, 2 in Spain and 1 in Nigeria. ‎Resulting in a total of 175 direct to consumer selling outlets for the VIP brand.


“The continued ‎aggressive expansion of the kiosk program is consistent with the profitable growth strategy outlined in the second quarter conference call and we look forward in discussing these plans in the upcoming third quarter call,” added Dan O’Neill, Chief Executive Officer of Electronic Cigarettes International Group, Ltd.


About Electronic Cigarettes International Group, Ltd. (ECIG)

Electronic Cigarettes International Group (ECIG) is dedicated to providing a compelling alternative to traditional cigarettes for the more than 1 billion current smokers around the world. ECIG offers consumers a full product portfolio that incorporates product quality and the latest technology. The Company’s website is www.ecig.co.


Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and other factors are disclosed in the Company’s filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.


For investor inquiries please contact:

The Piacente Group, Inc.
Don Markley, 212-481-2050




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