• Inclusionary new corporate entity reflective of approach in aligning and integrating independent ecig companies worldwide
  • New ECIG corporate name aligns with ECIG ticker symbol, and new corporate website

SPRING LAKE, MICHIGAN, July 17, 2014 – Victory Electronic Cigarettes Corporation (OTCBB: ECIG), today announced that it has officially changed its corporate name and entity to the Electronic Cigarettes International Group, Ltd. (ECIG).  The company name change, which is effective immediately, coincides with the firm’s new corporate domain change to and stock ticker symbol ECIG.

ECIG has significantly grown and evolved since initially going public just 12 months ago.   The firm has rapidly grown organically and has made multiple acquisitions and partnerships in the first six months of the year including Fields Texas, VAPESTICK, FIN, VIP, and others.  It has built upon the acquisition platforms via capturing multiple cost and revenue synergies, launching multiple new brands and products around the world, and securing major new accounts across all business units.

Brent Willis, Chairman and Chief Executive Officer of ECIG stated, “We are proud of our roots as Victory Electronic Cigarettes, just as proud as we are of our colleagues and partners and their great brands and businesses they built.  We have all come together and aligned to a common vision to build the largest independent ecig company in the world.  As a leadership group we dedicated ourselves to make a difference and provide an alternative for the more than 1.3 Billion smokers around the world.  Our new corporate name of the Electronic Cigarettes International Group (ECIG) is inclusionary for all our current and prospective partners, assertive in our industry leadership role, and reflective of our global geographic footprint and global approach to building our business.”

Concurrent with the corporate name change to ECIG, the company has also launched its new corporate website under the new corporate domain name  Included in the new website are consumer friendly links to the Group’s brand specific and subsidiary company websites enabling consumers easy access to important brand and product information, and guidance on how to buy online or at major retailer partner sales locations.  For individual and institutional investors, important governance, operating principles, corporate filings and other relevant corporate information for investment decisions are presented in a transparent and easy to navigate set of menus.

About Electronic Cigarettes International Group, Ltd. (ECIG)

The Electronic Cigarettes International Group, Ltd. (ECIG) is dedicated to empowering smokers to choose an alternative to traditional cigarettes.  ECIG is one of the leading electronic cigarette companies in the world, and owns the trademarks VAPESTICK®, FIN®, Victory®, GreenStix®, VIP® and others.  The Company owns multiple subsidiary companies and has operations in North America, Latin America, Western Europe, and Asia.  ECIG offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands.   The Company’s website is

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth.  The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends.  Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: ECIG’s reliance on additional financing, ECIG’s profitability and financial health, risks associated with ECIG’s products, including that they may pose a health risk; governmental regulations may impact ECIG’s business; the market or consumers may not accept ECIG’s products; ECIG relies on a single class of products; existing or pending patents may affect ECIG’s business; and other factors disclosed in the Company’s filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Joan Lauer
Investor Relations
Electronic Cigarettes International Group, Ltd.
Tel: 616-384-3496