VICTORY ELECTRONIC CIGARETTES CORPORATION TO PARTICIPATE IN THE 16TH ANNUAL ICR XCHANGE CONFERENCE

News Release 1/9/14

VICTORY ELECTRONIC CIGARETTES CORPORATION TO PARTICIPATE IN THE 16TH ANNUAL ICR XCHANGE CONFERENCE

SPRING LAKE, MICHIGAN, January 9, 2014 – Victory Electronic Cigarettes Corporation (OTCQB:ECIG), an emerging leader in the electronic cigarette industry, today announced that it will participate in the 16th Annual ICR XChange Conference in Orlando, Florida on Monday, January 13, 2014.

Brent Willis, the Company’s Chief Executive Officer, Robert Hartford, the Company’s Chief Financial Officer, and Darren Stanwood from the Fields Texas group will be attending. The Company will be presenting at 2:30 p.m. and will be conducting a series of private one on one meetings with major investment groups.

Victory’s conference presentation will be available on the Company’s website following the conference and the firm will be conducting various meetings with different investment partners to support its industry consolidation efforts immediately thereafter.

About Electronic Cigarettes International Group, Ltd. (ECIG)

The Electronic Cigarettes International Group, Ltd. (ECIG) is dedicated to empowering smokers to choose an alternative to traditional cigarettes.  ECIG is one of the leading electronic cigarette companies in the world, and owns the trademarks VAPESTICK®, FIN®, Victory®, GreenStix®, VIP® and others.  The Company owns multiple subsidiary companies and has operations in North America, Latin America, Western Europe, and Asia.  ECIG offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands.   The Company’s website is www.ecig.co

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth.  The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends.  Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: ECIG’s reliance on additional financing, ECIG’s profitability and financial health, risks associated with ECIG’s products, including that they may pose a health risk; governmental regulations may impact ECIG’s business; the market or consumers may not accept ECIG’s products; ECIG relies on a single class of products; existing or pending patents may affect ECIG’s business; and other factors disclosed in the Company’s filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Joan Lauer
Investor Relations
Electronic Cigarettes International Group, Ltd.
Tel: 616-384-3496