News Release 9/23/2013

CEO Brent Willis on a Mission to Save Lives One Smoker at a Time

SPRING LAKE, MICHIGAN, September 23, 2013 – Victory Electronic Cigarettes Corporation (OTCQB:ECIG) is dedicated to providing a cleaner and healthier alternative to smoking and to empowering smokers to regain their freedom. Over the past week the Company’s CEO, Brent Willis, embarked on a national media tour which kicked off in New York City where he provided insight into the electronic cigarette category and Victory’s rapid growth.

The week began with a local interview on ABC TV’s WZZM. Victory’s employees, integrated supply chain operations, and growth opportunities were all highlighted with a lot of excitement being generated for a local Michigan business making a difference, creating employment, and becoming a global industry leader. Click here to watch the video.

Following ABC, Brent sat down for a live interview on the Howard Stern Show on Sirius XM radio where he was interviewed by business show host, Jon Lieberman. The two discussed the smoking cessation benefits of electronic cigarettes, which was corroborated by industry experts that were also on the call. Listeners had an opportunity to call in with their questions that both Brent and Jon fielded. Howard Stern’s show attracts over 12 million listeners per week.

The Howard Stern Show was followed by local newspaper interest stories and then a live interview on Bloomberg Television’s Street Smart. Brent spoke with Trish Regan and Adam Johnson on using e-cigarettes as a way to quit smoking, Victory’s mission to help people stop smoking and Brent’s personal reason for getting involved with the company, because of the loss of his father due to lung cancer. Click here to watch the video.

The week closed off with an appearance on Fox Business Network’s Varney & Co. where Brent discussed electronic cigarette regulation, smoking statistics and the benefits of electronic cigarettes over traditional cigarettes with Stuart Varney. The program airs daily and averages 99,000 total viewers. Click here to watch the video.

“Victory was happy to be called upon to bring the facts of the industry to light and to empower smokers to regain their freedom with electronic cigarettes. As an emerging leader in the electronic cigarette industry, Victory (OTCBB:ECIG) provided the insight into how impending regulation should be shaped so as not to dissuade the more than 90 million smokers in the United States from seeking a healthier and cleaner alternative to tobacco,” commented Brent Willis CEO of Victory.

About Electronic Cigarettes International Group, Ltd. (ECIG)

The Electronic Cigarettes International Group, Ltd. (ECIG) is dedicated to empowering smokers to choose an alternative to traditional cigarettes.  ECIG is one of the leading electronic cigarette companies in the world, and owns the trademarks VAPESTICK®, FIN®, Victory®, GreenStix®, VIP® and others.  The Company owns multiple subsidiary companies and has operations in North America, Latin America, Western Europe, and Asia.  ECIG offers consumers a full product portfolio that incorporates the highest quality and latest technology, and has been rated as superior in real tobacco taste amongst major brands.   The Company’s website is

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management’s current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIG’s expectation to see continued growth.  The forward-looking statements are based on the assumption that operating performance and results will continue to materialize consistent with recent trends.  Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include: ECIG’s reliance on additional financing, ECIG’s profitability and financial health, risks associated with ECIG’s products, including that they may pose a health risk; governmental regulations may impact ECIG’s business; the market or consumers may not accept ECIG’s products; ECIG relies on a single class of products; existing or pending patents may affect ECIG’s business; and other factors disclosed in the Company’s filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Joan Lauer
Investor Relations
Electronic Cigarettes International Group, Ltd.
Tel: 616-384-3496